Sanchet Kumar
Founder · SKN Infra Pvt Ltd
Real-estate consultancy. Gurgaon.
The Platform
Launch Control isn't a car show. It's a precisely engineered convergence of performance, capital, lifestyle and content — built to make brands part of the moment, not interrupt it.
Drag, drift, autocross, burnout yard and full track running on an F1-grade circuit.
Founders, investors, developers and supercar owners under one roof.
Hospitality, fashion, watches, F&B and culture woven into the weekend.
Cinematic aftermovies, reels and editorial that travel long after the chequered flag.
The Venue
India's only FIA Grade-1 motorsport facility. 5.125 km of asphalt that has hosted Formula 1, MotoGP and the IndyCar Series — and one weekend a year, Launch Control.
5.125
KM Track
F1
Grade-1
Noida
NCR
60 min
From Delhi

The 2026 Calendar
Curated convoy drives. Recurring, invite-only.
Multi-day escorted road trips. More miles. More stories. Curated, invite-only.
Private circuit access. Members + brand guests.
Build the anticipation. Curated afternoons & evenings.
Two days at Buddh. The centrepiece.
Platform expansion. Overseas debut.
Digital Reach
A single 90-day reporting window from the Launch Control Instagram. Numbers brands typically pay premium CPM for — earned organically through performance content.
8.6M+
Video Views
90-day window
1.99M
Accounts Reached
Unique users
4821%
Reach Growth
Period-on-period
* LC 9.0 PROJECTED ON CURRENT PRE-SEASON PACING · CURVES DIRECTIONAL · ACTUALS ON REQUEST UNDER NDA
Audience Profile
An audience that brands like Coca-Cola, Jio, financial services and luxury houses spend ad budgets to reach individually — concentrated for two days in one place.
The largest gathering of high-performance automobile owners in India.
Decision-makers from Indian startups, family offices and growth capital.
Buyers across watches, fashion, real estate, spirits and travel.
Motorsport, automotive and lifestyle audiences across India's Tier 1, 2 and 3 cities.
HNI & UHNI
Attendee Profile
400HP+
Min. On-Track Car Spec
Sportscar
On Request
Participant Entry
Join the waitlist
On Request
VIP Pit-Lane Pass
Join the waitlist
ENTRY BARRIERS, FEE STRUCTURES AND DEMOGRAPHIC MIX AS OF LC 8.0
Content Engine
Cinematic 60–90s edit, published across channels.
20–30 cuts per edition, optimised for distribution.
Long-form features — Autocar, evo, PowerDrift.
Custom edits per partner. Mid-tier creator collaborations.
The Founders
Launch Control is not owned by an agency. It is owned by five founders who each run independent businesses and built this platform because they live it.
Founder · SKN Infra Pvt Ltd
Real-estate consultancy. Gurgaon.
Founder · Advanced Group / Galaxy Magnum
OEM manufacturing / Real-estate development.
Founder · Mr. Makhana
Consumer food brand. Pan-India retail.
Founder · National-Level / India
Active national circuit racer. The driver in the room.
Founder · Veil Atelier
Luxury products. New Delhi.
Why Launch Control
Nine editions in. The only event in the country that has consistently delivered 1,000+ supercars and 10,000+ curated attendees at an F1-grade venue.
Founders, supercar owners, luxury consumers and the digital performance audience — concentrated for two days, amplified for twelve months.
8.6M+ views and 1.99M reach over a single 90-day window. Brand integrations live on every channel long after the weekend ends.
Sunday Drives, Roadtrips, Exclusive Track Day, Pre-Party Circuit and the November flagship. International Edition launches 2027.