The Platform

Four Forces. One Stage.

Launch Control isn't a car show. It's a precisely engineered convergence of performance, capital, lifestyle and content — built to make brands part of the moment, not interrupt it.

🏁01

Performance

Drag, drift, autocross, burnout yard and full track running on an F1-grade circuit.

📈02

Capital

Founders, investors, developers and supercar owners under one roof.

🥂03

Lifestyle

Hospitality, fashion, watches, F&B and culture woven into the weekend.

🎬04

Content

Cinematic aftermovies, reels and editorial that travel long after the chequered flag.

The Venue

Buddh International Circuit.

India's only FIA Grade-1 motorsport facility. 5.125 km of asphalt that has hosted Formula 1, MotoGP and the IndyCar Series — and one weekend a year, Launch Control.

5.125

KM Track

F1

Grade-1

Noida

NCR

60 min

From Delhi

Buddh International Circuit

The 2026 Calendar

One Weekend. Twelve Months Of Momentum.

Sunday Supercar Drives

Curated convoy drives. Recurring, invite-only.

Roadtrips

Multi-day escorted road trips. More miles. More stories. Curated, invite-only.

Exclusive Track Day

Private circuit access. Members + brand guests.

Pre-Party Circuit

Build the anticipation. Curated afternoons & evenings.

Launch Control 9.0

Two days at Buddh. The centrepiece.

International Edition

Platform expansion. Overseas debut.

Digital Reach

The Feed Never Stops Running.

A single 90-day reporting window from the Launch Control Instagram. Numbers brands typically pay premium CPM for — earned organically through performance content.

8.6M+

Video Views

90-day window

1.99M

Accounts Reached

Unique users

4821%

Reach Growth

Period-on-period

Attendees Per Edition

LC 6.0 → 9.0
800
LC 6.0
1,000
LC 7.0
1,400
LC 8.0
2,000
LC 9.0*

Instagram Reach (M)

LC 6.0 → 9.0
0.08
LC 6.0
0.22
LC 7.0
0.61
LC 8.0
1.99
LC 9.0*

* LC 9.0 PROJECTED ON CURRENT PRE-SEASON PACING · CURVES DIRECTIONAL · ACTUALS ON REQUEST UNDER NDA

Audience Profile

Not A Crowd. A Room.

An audience that brands like Coca-Cola, Jio, financial services and luxury houses spend ad budgets to reach individually — concentrated for two days in one place.

Supercar & Performance-Car Owners

The largest gathering of high-performance automobile owners in India.

Founders, CEOs, Investors

Decision-makers from Indian startups, family offices and growth capital.

Luxury Consumers

Buyers across watches, fashion, real estate, spirits and travel.

Digital-Native Performance Community

Motorsport, automotive and lifestyle audiences across India's Tier 1, 2 and 3 cities.

HNI & UHNI

Attendee Profile

400HP+

Min. On-Track Car Spec

Sportscar

On Request

Participant Entry

Join the waitlist

On Request

VIP Pit-Lane Pass

Join the waitlist

Age Distribution

20–2515%
25–3550%
35–5025%
50+10%

Geography

Delhi NCR60%
Mumbai18%
Other Metros17%
Kolkata4%
International1%

ENTRY BARRIERS, FEE STRUCTURES AND DEMOGRAPHIC MIX AS OF LC 8.0

Content Engine

Two Days On-Track. Twelve Months On-Feed.

01

Aftermovie

Cinematic 60–90s edit, published across channels.

02

Reels / Shorts

20–30 cuts per edition, optimised for distribution.

03

Editorial

Long-form features — Autocar, evo, PowerDrift.

04

Branded Content

Custom edits per partner. Mid-tier creator collaborations.

The Founders

Built By Owners. Run By Operators.

Launch Control is not owned by an agency. It is owned by five founders who each run independent businesses and built this platform because they live it.

01

Sanchet Kumar

Founder · SKN Infra Pvt Ltd

Real-estate consultancy. Gurgaon.

02

Vaibhav Murarka

Founder · Advanced Group / Galaxy Magnum

OEM manufacturing / Real-estate development.

03

Rishab Jain

Founder · Mr. Makhana

Consumer food brand. Pan-India retail.

04

Vidit Jain

Founder · National-Level / India

Active national circuit racer. The driver in the room.

05

Pranav Khanna

Founder · Veil Atelier

Luxury products. New Delhi.

Why Launch Control

The Short Answer.

01

India's Defining Automotive Lifestyle Platform

Nine editions in. The only event in the country that has consistently delivered 1,000+ supercars and 10,000+ curated attendees at an F1-grade venue.

02

An Audience Brands Pay Dearly To Reach

Founders, supercar owners, luxury consumers and the digital performance audience — concentrated for two days, amplified for twelve months.

03

A Content Machine — Not Just An Event

8.6M+ views and 1.99M reach over a single 90-day window. Brand integrations live on every channel long after the weekend ends.

04

A 2026 Calendar — Not A Single Weekend

Sunday Drives, Roadtrips, Exclusive Track Day, Pre-Party Circuit and the November flagship. International Edition launches 2027.

Let's Build The Edition Together.